As a real estate agent, you must constantly generate new leads and turn them into clients. If you want to turn any of your leads into customers, you need to nurture them. For any lead to easily convert into a client, you need to nurture it.
In layman’s terms, a sales funnel is a buying process through which a company guides customers to purchase a product or service. A sales funnel is a structure for creating an online system that helps you build customer relationships in a real and, most importantly, automated way. If a website is like giving someone your business card, the sales funnel is where your bestsellers make decisions with each of your website visitors.
Funnels are important because they help you understand which part of your marketing and sales operations are performing effectively. To generate quality leads and stand out in the marketplace, you need to create well-oiled funnels. Once you’ve identified and organized your real estate marketing and sales funnel, it’s important to continually measure and optimize each stage of the funnel.
Funnels show all the steps needed to close a deal and can help bridge the gap to better align your marketing and sales processes with a common goal to help your business grow.
Once you’ve laid all the foundations, you’re ready to create an online real estate sales funnel that will work for you by generating new high-value leads that turn into customers buying and selling homes. Once you’ve successfully converted a lead into a customer, the last step in the real estate funnel is to close the deal, earn a commission, and fill the real estate funnel again to repeat the process
