As a real estate agent, you must constantly generate new leads and turn them into clients. If you want to turn any of your leads into customers, you need to nurture them. For any lead to easily convert into a client, you need to nurture it.

In layman’s terms, a sales funnel is a buying process through which a company guides customers to purchase a product or service. A sales funnel is a structure for creating an online system that helps you build customer relationships in a real and, most importantly, automated way. If a website is like giving someone your business card, the sales funnel is where your bestsellers make decisions with each of your website visitors.

With worldwide annual spend on digital advertising surpassing $325 billion, it’s no surprise that different approaches to online marketing are becoming available. One of these new approaches is performance marketing, also called performance media marketing or digital performance marketing. Keep reading to learn all about performance marketing, from how it works to how it compares to digital marketing. Plus, get insight into the benefits and risks of performance marketing and how it can affect your company’s long-term success and profitability. Performance marketing is an approach to digital marketing or advertising where businesses only pay when a specific result occurs. This result could be a new lead, sale, or other outcome agreed upon by the advertiser and business. Performance marketing involves channels such as affiliate marketing, online advertising.

The main thing that separates performance marketing from other types of marketing is the way businesses pay for their campaigns. Rather than paying up front or by month, advertisers pay when a specific action takes place. You might enlist a marketing company’s help to bring your branding to more individuals by having these marketers promote your business to prospective customers. The hope is that users will complete a form to learn more about your company and become a lead.